Director, Food & Drink Exportese and Food & Drink Exporters Association (FDEA)
I am passionate about helping UK food and drink manufacturers to build sustainable and profitable sales overseas: I work with business owners and management teams to tackle the “pain points” they encounter as they develop their exports, including finding and managing best-fit in-market partners, optimizing limited human and financial resources and getting set up internally.
As a languages graduate wanting to combine a love of travel and eating, I have spent my career building international sales networks across a wide range of product categories including dairy, snacks, fresh & frozen food. For the last 10 years I have been an industry coach, mentor and trainer, supporting manufacturers with developing and implementing their export plans and acquire the necessary skills and knowledge to succeed in overseas markets.
I am a Director of Food & Drink Exportese which also manages the UK Food & Drink Exporters Association. We deliver practical support programmes for new and experienced exporters, including strategy and skills workshops, overseas trade missions, meet the buyer events and international market development projects.